︎

Friends of Callan Park


Callan Park is a heritage site located in the inner west. It holds many memories and history that allowed Friends of Callan Park (FOCP) to form to preserve the importance of the place toSydney. FOCP has advocated for protecting Callan Park against sell-offs and development.

During our final semester of university, a group of five of us were able to create an online presence for Friends of Callan Park that brings the history of the Park to the present day. As a group, we worked closely with our studio leader, Ryan Curtis, as well as Roslyn Burge, Cynthia Nadai, and Paul Ashton from FOCP to create an online campaign that would help bringa new range of loyalaudiences to Callan Park.

We were able to accomplish this by creating a fresh new brand with different pillars of content that the FOCP would be able to roll out on their own. We chose to be bold and create attention grabbing designs and language that
still stay true to the goals of Friends of Callan Park. Our concept is grounded
in telling the stories of the past and seeing how they can transcend into
the present.


Creative Direction: Audrey Liang, Mabelle Hackl, Mary Morrish, Lucy Bell, Jordyn Nicholson 
Strategy: Audrey Liang, Mary Morrish, Mabelle Hackl
Motion Design: Mabelle Hackl
Illustrations: Mary Morrish
Graphic Design: Lucy Bell, Jordyn Nicholson, Audrey Liang
Photographs: Friends of Callan Park